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Jets Introduce Alternate White Helmet Because Why Not

The New York Jets introduced a "new" alternate white helmet on Tuesday, because, well, why not? 

In a move out of sheer gluttony more than anything else, the Jets whipped out their white helmets, took off their classic decals, and replaced them with a thin green stripe over the top of the helmet, and the current Jets logo in green across each side. The face-mask is white. 

The Jets White Out. Instagram

New York will adorn their new alternate helmets in Week 2 against the Green Bay Packers in a "White Out" Game. Why the Jets couldn't have just stuck with their traditional white throwbacks for the game is a legitimate question, but the answer is pretty simple: Merchandising. Just ask Mel Brooks! 

Who doesn't want to now run out and pay $35 for a white Jets mini helmet? Who doesn't want to run out and pay between $190 to $390 on replica and on field helmets for your mantel? 

Gotta add to that helmet collection. 

Now that Jets have their traditional green shelled helmet, their white throwbacks, white alternates, all black helmets, and rivalry helmets. You got all that? 

That's three shells, five helmets! 

I don't know why teams keep doing this. Sure the NFL was smart to allow teams to have more than one helmet shell, because it allowed for throwback looks to comeback into play. But the gluttony of alternate helmets, and dark helmets just to sell more merch is silly to say the least.  

Personally, the helmet is not bad; it's a simple look and aesthetically pleasing to the eye.  The green lettering is in in chrome and pops nicely. I am not a fan of the white face-mask. Green chrome face-masks would have made this helmet pop big time. 

Oh well. At least the Jets will have a shiny new look (sort-of) when they get destroyed by Green Bay in Week 2. 

 

 

 

 

 

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